Dipartimento di Management "Valter Cantino"

Prodotti della ricerca selezionati

Civera, C., Casalegno, C., Morelli, B., & Chiaudano, V. (2025). Multi-stakeholder marketing: mapping the field. Review of Managerial Science, 1-34.

Civera, C., & Morelli, B. (2025). Multi-stakeholder marketing in practice: actionable advice for responsible marketers. Management Decision, 1-29.

Civera, C., Casalegno, C., Morelli, B., & Santoro, G. (2026). Seeds of change: Unpacking the enduring effects of MNC knowledge transfer in autonomous social innovation projects by fringe stakeholders. Technovation, 149, 103370.

Civera, C., Casalegno, C., Morelli, B., & Rizzo, C. (2025). Multi-stakeholder approach in MNEs’ product advertising: evolutionary paths of content and language. International Marketing Review.

Italian small retailers' adaptation to digital transformation: A stakeholder approach. With Chiara Civera, Cecilia Casalegno and Elena Candelo. Micro & Macro Marketing Journal.

Mosca, F., Chiaudano, V., & Morelli, B. (2025). CSR Communication and Luxury Brands: Themes for Cultivating Stakeholder-Oriented Communication on Sustainability Through Social Media. In Sustainable Digital Marketing for Fashion and Luxury Brands: Theory and Practice (pp. 425-445). Cham: Springer Nature Switzerland.

Civera, C., Candelo, E., Casalegno, C., & Morelli, B. (2024). Fashion Revolution in Italy: An Exploration of Gen Z’s Approach to Activism in the Fast-fashion Industry. In The Palgrave Handbook of Consumerism Issues in the Apparel Industry (pp. 39-59). Cham: Springer Nature Switzerland.

Overcoming barriers to ecological transition: a theoretical focus on stakeholder collaboration. B Morelli, C Civera, A Murdock. Journal of Emerging Perspectives 1, 43-53.

Tamiazzo, M., Civera, C., Ferraris, A., & Morelli, B. (2025, September). ARTIFICIAL INTELLIGENCE: AN ETHICAL DILEMMA OF HUMANIZATION. In 18th Annual Conference of the EuroMed Academy of Business.

Multi-Stakeholder Marketing: An empirical analysis. Chiara Civera e Brigida Morelli. “Brands and Purpose in a changing era” XXI^ SIM Conference Milano, 17-19 ottobre 2024. ISBN 97888-947829-1-2.

Addressing the attitude-behavior gap in fashion industry: early adoption of neuromarketing techniques on gen z and millennials. Civera, Chiara; Casalegno, Cecilia; Morelli, Brigida; Rizzo, Cristian. 17th Annual Conference of the EuroMed Academy of Business. ISBN: 9789925-628-01-8.

Unpacking the enduring effects of MNC knowledge transfer in autonomous social innovation projects. Chiara Civera, Cecilia Casalegno Brigida Morelli e Gabriele Santoro. IFKAD 2024, Madrid, Spain 12-14 June 2024. “Translating Knowledge into Innovation Dynamics”. ISBN: 978-88-96687-17-8, ISSN 2280-787.

Breaking barriers and fostering equity: Women's Empowerment in the Livestock Industry. Brigida Morelli, Alessandro Ricci, Valentina Chiaudano e Victor E. Cabrera. IFKAD 2024, Madrid, Spain 12-14 June 2024. “Translating Knowledge into Innovation Dynamics”. ISBN: 978-88-96687-17-8, ISSN 2280-787.

Where do my symptoms come from? Improving dermatology ecosystem’s well-being through codesigned awareness campaigns. C Civera, C Casalegno, E Candelo, B Morelli. Marketing per il benessere, la salute e la cura, 1-6. ISBN 978-88-947829-0-5.

New frontiers of value creation in marketing: an investigation of the antecedents. C Civera, C Casalegno, G Bagnato, E Candelo, B Morelli. 16th Annual Conference of the EuroMed Academy of Business ISSN: 2547-8516.

Bridging the gap between Corporate and Autonomous Social Innovation in Dominican Republic by Local Stakeholders: Exploring a “partner-alistic” approach. Chiara Civera, Cecilia Casalegno, Brigida Morelli e Giovanna Bagnato. IFKAD 2023, Matera, Italy 7-9 June 2023. Managing Knowledge for Sustainability. ISBN: 978-88-96687-16-1, ISSN 2280-787.

Insegnamenti

• DIGITAL MARKETING E BIG DATA MANAGEMENT (MAN0466)
  Corso di studio in Direzione d'Impresa, Marketing e Strategia

Temi di ricerca

Field di ricerca: Multi-stakeholder approach nel Marketing. Dalla definizione teorica alla traduzione operativa nelle scelte e nei processi aziendali; coerenza ed evoluzione della comunicazione d’impresa in chiave responsabile e relativi effetti su fiducia e legittimazione. Indagine su percezioni e comportamenti generazionali (focus Gen Z) con metodi misti e tecniche di neuromarketing per osservare l’elaborazione dell’informazione e l’attitude–behavior gap. Le evidenze empiriche provengono dal progetto Marketibility – Marketing & Responsibility (ricerca-azione con interviste a manager, casi e analisi di campagne).

Obiettivo: linee guida operative per un marketing responsabile orientato agli stakeholder, misurabile e credibile.

Attività in agenda

Consulta la mia agenda

Organi

• Consiglio - Dipartimento di Management

Cariche accademiche pro tempore

- Tutor didattico, Brand Management – CdL in Business Administration, SAA School of Management, Università di Torino (a.a. 2022/23, 2023/24, 2024/25 – in corso;

- Tutor didattico, Marketing – CdL in Business Administration, SAA School of Management, Università di Torino (a.a. 2024/25 – in corso);

- Supporto alla didattica: Strategic Marketing Management – coaching dei gruppi, lezione su Multi-Stakeholder Marketing (dal 2022/23); Digital Marketing & Big Data Management – coaching dei gruppi, lezione su Podcast Marketing (dal 2023/24); Business Ethics & Corporate Citizenship – coaching, progettazione e delivery di sessioni formative (dal 2024/25);

- Collaborazioni didattiche presso il Dipartimento di Informatica (a.a. 2024/25): Economia aziendale e management (INF0333); Economia e gestione dell’innovazione (MFN0617); Management of Net-Based Companies.

- Membro del team di ricerca del progetto europeo Interreg UrbanCooP (ID 01C0081) – Dipartimento di Management, UniTo (dal 01/03/2023);

- Co-fondatrice del podcast Marketibility – Marketing & Responsibility (ricerca-azione e public engagement) (dal 16/02/2022);

- Junior Consultant presso Spin Lab (spinoff UniTo) (dal 15/09/2023).